Our Story

What started as a concept store has today become a unique idea, a known name! As a homegrown fashion brand, we continue to maintain that fine balance between staying true to our Indian roots and culture; yet branching out with new-age, contemporary trends! Our focus is on meeting ethnic fashion needs of Indian customers across the globe. We retail womenswear, menswear, kidswear and accessories. 

We are a unique blend of vintage and new-age. Today, Ethnicity is synonymous with credibility amongst our customers and we owe this to our principled and hard-working team! With the overwhelming response to our products; it continuously inspires us to keep the Customer at the centre of everything, be it our unique product designs, blending the traditional and modern weaving techniques, store ambience, customer service or locations. 


We strongly believe in keeping the Customer at the core and the rest follows! 


We believe that teamwork is an asset and our work culture will give you a glimpse of that one dynamic team that we are! We have talented professionals from across the country working seamlessly to keep up with the changing demands of our customers. What helps us stay connected with our customers is our determination to stay ahead of regular trends. Walk into any Ethnicity store and you will see that our outfits reveal our passion for aesthetic  Indo-fusion colours and designs accompanied by our love for everything ethnic. It has always been our goal to ensure a smooth, hassle-free and convenient shopping experience for our customers. 

Ethnicity aims to spread their wings across the globe and we wish to share our ethnic spirit with the world. 


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